You know what you want to say.
But you're not sure how to say it.
From a single sentence to an entire book, together we can strategize your message
You have something you want to say, but you need to find just the right way to say it. Let’s create foundational and supporting messaging that serves as the basis for every time you communicate. You should never find yourself in front of a blank page wondering what you should say. Everything you message will come out of the essence of who you are and what you do. It’s not always easy to articulate the core of who you are, especially when you’re so close to it. That’s why I work with clients to develop a series of main messages that capture the essence of what they are trying to communicate. From there we construct clear and interesting supporting messaging that backs up everything they are trying to communicate. From this foundational strategic messaging, everything else they create can be built.
Message
Creation
Get a thorough idea of what you and your organization are actually saying to the world. The Messaging Audit Report and Recommendations provides findings from a review of every area you communicate – from your website and advertising, to your sales and donor development pitches. Learn about your strengths and areas for growth. This gives your team the information you need to get your messaging on the right track.
Messaging
Audit
Most clients need help applying their strategic messaging to their immediate content needs. In light of this, I can help bring your foundational strategic messaging into the following areas:
Books
Websites
Direct Mail
E-newsletters
Press Releases
Social Media
In addition, I help clients apply their strategic messaging by doing voiceovers, serving as an organizational spokesperson, developing and training the team in messaging best practices, and editing current content to bring it into alignment with strategic messaging.
Content Creation
Brochures
Speeches
Digital Scripts
Radio and TV Ads
Phonebanking Scripts
Door-to-Door Canvasing Scripts
PROJECTS, CLIENTS AND EMPLOYERS
It's one thing to know what to say, but another thing to feel confident saying it. Together we will turn your strategic messaging into talking points that you can deliver with confidence in any situation. We will practice your main messaging, and the stories, statistics and information that support them until you’ve completely internalized them. I will conduct media training and prepare you for interviews or debates with responses that are successful and succinct. We will review you’re media appearances and speeches like we’re watching game tape, and learn from them to prepare for upcoming presentations. Then we will develop your media presence, even in crisis communication and hostile situations, and strategize your message to get listeners on your side.
Media Prep
